Real research for founders, operators, and investors. Based on real data from thousands of brands.
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The Wayflyer eCommerce Stack
The apps eCommerce brands actually run, mapped across 10,000+ stores. Filter by revenue, growth and industry to see how the stack shifts.
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The Wayflyer eCommerce Stack - August 2026
See the way the leaderboard crumbles this month
It's official: women return twice as many clothes as men. But why?
1 in 5 items sold by women-focused apparel stores is returned, vs 1 in 8 at men's stores.
The Wayflyer eCommerce Stack - July 2026
A fraud tool tops both our leaderboards this month
Higgsfield looks like the fastest-growing AI image and video generation tool in eCommerce
We see its adoption among our DTC brands nearly double in four months. Midjourney's grew 7%.
The Wayflyer eCommerce Stack - June 2026
A monthly map of the apps our eCommerce brands actually run, plus two leaderboards we'll track every month.
The payday economy is largely a European phenomenon
Americans spend like everyday's a payday.
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Disclaimer
Wayflyer Insights are based on aggregated, anonymized data from our base and are provided for general informational purposes only. They are not industry benchmarks, investment advice, or guarantees of outcomes, and may not be representative of the broader market.