The funding account that keeps up with your businessThe funding account that keeps up with your business

For the last five years we've been proud to support thousands of small businesses to grow. Whether it's developing new products, launching campaigns, or expanding to a new market, we've backed some of the best and brightest.

What quickly became clear was that fast-growing businesses don't just need access to capital once.

A financing application is a reasonable amount of friction for the first time. As a lender we need to get to know your business, and you need to trust us as your financial partner. But growing businesses shouldn't have to repeat that process every time they want to access capital.

So we built something new to remove that friction and offer always-on funding.

From today, eligible businesses* will only have to connect to the Wayflyer platform once, and our underwriting models will take it from there. Rather than assessing your business at a single point in time, it reviews performance in the background and maintains a line of working capital, available when needed.

Financing itself isn't changing: cash advances and term loans work exactly as they do today, with the same terms. We're simply removing the administrative headache, giving you faster access to funds and allowing you to get back to running your business.

The best thing is that the account keeps up with your business. As you grow, it grows. When an opportunity comes up, you simply access what's already there. No business case to build. No new application. No waiting for a credit decision. Funding can be in your account as quickly as the next day.

The old model treats financing as a transaction: a need, a request, an underwriting process, an answer. The new model works as a constant connection. That means more time spotting opportunities and executing against them, and less time dealing with paperwork. We think this'll give you a genuinely different relationship with funding. The best businesses don't wait for permission to grow. Now, neither does theirs.

*Eligible businesses: this is rolling out first to eCommerce customers in the US, UK, Ireland and Australia, with more segments and geographies to follow. Funding amounts adjust up or down based on business performance. T&Cs apply.